Spotify, which has tripled its losses in two years, has one mission now: to show it hasn’t blown its lead.
The good news is that Spotify has 15 million paying customers, making it the biggest subscription music service in the world. Its brand is synonymous with the modern music world. It generates valuable data about its listeners that can be used to identify the next big artists
Now, the bad news
Despite its market-leading position, the company is in a tough spot. It isn’t making a profit. It’s getting attacked by artists like Taylor Swift and Jay Z. And soon, it will be competing with companies like Google and Apple in what is becoming a very competitive and crowded market Read more…